London Fashion Week: Into the Wild

Friends and family know that I am always partial to animal accessories and prints (various animal pendants as birthday/christmas gifts provides evidence for this). I have to say, I am impressed with London Fashion Week embracing the wild. Here are the shows that did it best: Burberry There is no surprise that Burberry went into … Continue reading

A Heritage Case Study: Burberry est 1856

I admit that I’m no marketing expert, but it seems to me that the one thing brands cling onto and evidently sell is their own heritage. We see it everywhere, established *insert date here* and boom there you have an instant connection to the past, leading towards a sense of trust and reliability with your … Continue reading