A Heritage Case Study: Burberry est 1856

I admit that I’m no marketing expert, but it seems to me that the one thing brands cling onto and evidently sell is their own heritage. We see it everywhere, established *insert date here* and boom there you have an instant connection to the past, leading towards a sense of trust and reliability with your … Continue reading

Fashioning the past: Spring/Summer 2012 Trends

There can be no doubt that the fashion world takes its design inspiration from the past, and the Spring/Summer collections of 2012 are no exception. Two particular periods of history have taken over the catwalk trends, with the motif of exuberance making its mark this year: the Baroque period of early modern Europe, and the … Continue reading